It’s important to understand your client’s perceptions and behaviors, and use this knowledge to effectively communicate the value your business offers. Knowing how they evaluate contractors and make decisions will allow you to influence and change how they perceive your business – thus how your business is positioned in their minds.
You are always perceived in some way by your client, and they are influenced by past experiences with your business, and your industry in general. You possess a brand image whether you actively manage it or not. You can’t always control public perceptions of your industry; however, you can influence the positioning of your business within those perceptions.
If you’re actively positioning your business, what are your differentiators?
Consider the following questions:
Considering these questions will help you formulate a strategy to position your brand as one of the market leaders in your industry.
We'd love to read your responses to the questions presented in this article. We'd also love any comments, questions and thoughts in the comments section below. As always you can email or give us a call for a private consultation to help answer these questions.
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profitability, performance and growth.