Content

Your construction company can benefit from content marketing as a way to gain the upper edge in the online world. Most construction companies don't believe that an online presence is just as important as more traditional methods of marketing. Construction marketing is as important as marketing any other type of business.

To begin, it’s important to keep your website updated with useful content that showcases your company’s capabilities and provides some valuable information to your visitors.

Here are a few tips for writing great content for your website:

  • Know what your clients need
  • Utilize testimonials
  • Showcase your expert insight
  • Share newsworthy topics about your industry

When it comes to creating great content for your website, the sky’s the limit – just be sure that the content is well-written, interesting, and useful to your desired audience.

 

SEO

SEO stands for Search Engine Optimization. Making certain changes to your website's content will improve the chances that search engines like Google and Bing can find your website when someone is searching for something related your business. 

Strong SEO helps ensure your company comes up near the top of the list.  

 To improve your website's SEO you can:

  • Update your content regularly
  • Be mobile-friendly
  • Use strong keywords: Keywords are very important for improving Search Engine Optimization rankings. These are what Google is searching for, so be sure that you are using the right keywords in your website's page titles and in your blog content.

These are just a few of the steps you can take to make your construction company more visible and searchable on the internet. 

 

Functionality

There are many ways to ensure that your company's website is as functional as possible. Here are a few tips to get you started:

  • Easy Navigation: A website that is easy to use is crucial.  If visitors find it difficult to navigate from one page to another, they will get frustrated and leave your site in search of something more friendly.
  • Responsive Website Design: Over 80% of Internet users own a smart phone, so ensuring your site is mobile-friendly and responsive is more important than ever. Always look for a website design or template that translates to different size screens.
  • Updated Content: The real factor that drives a website to success is the content. If your content isn't regularly updated with new and interesting information, visitors have no reason to return. 
  • Limiting Elements: Limit the number of special features you add to your page. This makes your site load faster (because there aren't a lot of plugins and features bogging your site down).

So, how does your site measure up against these recommendations?  Click the button below to learn about how we can help you upgrade your website.

 

 

If you're ready to start working on your business, let's talk!

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Ascent Consulting’s mission is to Build Better Construction Companies. 
We are committed to delivering impressive results in the areas of 
profitability, performance and growth.