marketing

Social Media Ideas For General Contractors | The Ultimate Guide
Let's be honest, you're a general contractor - not a social media marketer, and you probably want nothing to do with social media but someone in your marketing department or your gen-z kid told you...

Top 5 Essentials for Construction Marketing
It’s easy to hear the words “Construction Marketing” and become overwhelmed with all of the ideas, suggestions, and nonsense out there. "Marketing" has so much variety and it’s difficult to know what...

Adam Cooper featured on Unstoppable Talk Podcast
The latest episode of Unstoppable Talkhosted by Sam Schutte, features our very own Adam Cooper. The discussion centered around how Ascent Consulting works with construction companies to make them...

Construction Conferences to Attend in 2020
We've compiled a summary of the largest and most popular national construction industry conferences happening this year. These are opportunities to expand your industry network, talk shop with...

Construction Downturn Strategies - Part I: Market Focus
Do you remember the story of the grasshopper and the ant? In this ancient fable, the grasshopper spends the summer dancing and playing while the ant works hard to store food for the inevitable...

Construction Marketing Basics
Why Market My Business? When it comes to any business, there is always room for improvement. Therefore, the need to market a company always exists. You may want to expand your current sales channels,...

Marketing for Construction Companies
I was recently interviewed by Jayme Dill of The Contractors Advantage Business School. During my interview, we discussed the importance of marketing for contractors, growth & business development...

Why SEO, Content, & Functionality Matter To Your Construction Company
Content Your construction company can benefit from content marketing as a way to gain the upper edge in the online world. Most construction companies don't believe that an online presence is just as...

Branding Your Construction Company
Whether you are developing an overall marketing strategy or a single marketing campaign, one of the most important components will be your brand as a construction company. Having an established brand...

Marketing & Business Development Planning and Budgeting
How important is it to put a plan and budget together for your annual marketing and business development activities? As the old adage goes “Fail to plan, and plan to fail”. Depending on the size of...

Small Scale, Big Marketing Opportunities
Ascent Consulting has recently teamed up with Real Model Designs International (RMI), the global leader in the production of high quality, architectural scale models. Acclaimed in both US and...