Whether you are developing an overall marketing strategy or a single marketing campaign, one of the most important components will be your brand as a construction company. Having an established brand helps people recognize and remember your company.
Many people believe a brand only consists of a few elements – some colors, some fonts, a logo, a slogan and maybe even some music. In reality, a brand is much more complex. Whether your construction company is small or large, your brand is the culmination of your corporate image.
The fundamental idea and core concept behind having a brand or ‘corporate image’ is that everything your construction company does, everything it owns and everything it produces should reflect the values and aims of your business as a whole.
When it comes to choosing construction partners, clients are more likely to choose a company they know rather than a company they do not recognize or which lacks a strong brand.
A Few Branding Statistics:
Your brand does not exist within your company or organization. Your brand exists in the minds of your customers. Your brand is the sum total of impressions your customer has with you, your company, and your employees.
It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is so much more than a few colors, some typefaces, a logo and a slogan.
Connect with Me On LinkedIn
Ascent Consulting’s mission is to Build Better Construction Companies.
We are committed to delivering impressive results in the areas of
profitability, performance and growth.