Digital Advertising Basics for Contractors

For contractors and construction companies, digital (online) advertising presents a wide world of opportunities if leveraged properly, or can be a waste of time and money if not.

Read More

Adam Cooper featured on Unstoppable Talk Podcast

The latest episode of Unstoppable Talkhosted by Sam Schutte, features our very own Adam Cooper. The discussion centered around how Ascent Consulting works with construction companies to make them...

Read More

Construction Conferences to Attend in 2020

We've compiled a summary of the largest and most popular national construction industry conferences happening this year. These are opportunities to expand your industry network, talk shop with...

Read More

Construction Downturn Strategies - Part I: Market Focus

Do you remember the story of the grasshopper and the ant? In this ancient fable, the grasshopper spends the summer dancing and playing while the ant works hard to store food for the inevitable...

Read More

Construction Marketing Basics

Why Market My Business? When it comes to any business, there is always room for improvement. Therefore, the need to market a company always exists. You may want to expand your current sales channels,...

Read More

Rewarding Business Development & Sales: Incentive Packages Part V

Employees are the lifeblood of every construction company.  No matter the size of the company, each individual serves a purpose, and their performance either helps or hinders the organization – there...

Read More
construction marketing-1

Marketing for Construction Companies

I was recently interviewed by Jayme Dill of The Contractors Advantage Business School.  During my interview, we discussed the importance of marketing for contractors, growth & business development...

Read More
Content,functionality,SEO Graphic

Why SEO, Content, & Functionality Matter To Your Construction Company

Content Your construction company can benefit from content marketing as a way to gain the upper edge in the online world. Most construction companies don't believe that an online presence is just as...

Read More

Branding Your Construction Company

Whether you are developing an overall marketing strategy or a single marketing campaign, one of the most important components will be your brand as a construction company. Having an established brand...

Read More

Marketing & Business Development Planning and Budgeting

How important is it to put a plan and budget together for your annual marketing and business development activities? As the old adage goes “Fail to plan, and plan to fail”. Depending on the size of...

Read More

How do I grow my construction company?

Construction companies face unique challenges when it comes to marketing their services. Not only are there a limited number of ‘buyers’ but most of them already have a stable of reliable contractors...

Read More

Hiring a Business Development Professional

Thomas Watson Sr., president of IBM for over 40 years, first coined the phrase “Nothing happens until someone sells something”.  This is a basic tenet of business; without a sale, there is no...

Read More
RMI 1.jpg

Small Scale, Big Marketing Opportunities

Ascent Consulting has recently teamed up with Real Model Designs International (RMI), the global leader in the production of high quality, architectural scale models. Acclaimed in both US and...

Read More