It’s easy to hear the words “Construction Marketing” and become overwhelmed with all of the ideas, suggestions, and nonsense out there. "Marketing" has so much variety and it’s difficult to know what...

We've compiled a summary of the largest and most popular national construction industry conferences happening this year. These are opportunities to expand your industry network, talk shop with...

Do you remember the story of the grasshopper and the ant? In this ancient fable, the grasshopper spends the summer dancing and playing while the ant works hard to store food for the inevitable...

Employees are the lifeblood of every construction company.  No matter the size of the company, each individual serves a purpose, and their performance either helps or hinders the organization – there...

Whether you are developing an overall marketing strategy or a single marketing campaign, one of the most important components will be your brand as a construction company. Having an established brand...

How important is it to put a plan and budget together for your annual marketing and business development activities? As the old adage goes “Fail to plan, and plan to fail”. Depending on the size of...

Construction companies face unique challenges when it comes to marketing their services. Not only are there a limited number of ‘buyers’ but most of them already have a stable of reliable contractors...

Thomas Watson Sr., president of IBM for over 40 years, first coined the phrase “Nothing happens until someone sells something”.  This is a basic tenet of business; without a sale, there is no...

Ascent Consulting has recently teamed up with Real Model Designs International (RMI), the global leader in the production of high quality, architectural scale models. Acclaimed in both US and...